The diet industry is growing. Want to guess how big the diet industry really is? Here’s a quick statistic to give you an idea. According to a recent Forbes article, “77% of Americans are actively trying to eat healthier”. Not all of these people are buying diet products, but many of them are. In fact, the total value of this market (the U.S. weight loss market) is a mind boggling $64 billion. With that much at stake, it’s not surprising many companies with no clue what they are doing are trying to sell dangerous diet products, and those that do know what they are doing are cutting corners! Now, we’re not saying the diet industry is filled with scams and fraud, but a few bad apples is enough to justify this unfortunate reputation. But what are regulators doing to protect the U.S. consumer? Well, luckily for all of us, quite a lot actually!
With a 108 million people on a diet in the U.S. alone, it makes you wonder what they are all doing. As a legal firm, one might start wondering what the danger are of servicing all the dieters. You are after all selling a product that might be dangerous is not used correctly.
The key to protecting yourself when you sell anything online is to not make false promises. Caveat certain statement and don’t lie. Don’t ever lie (as in never!). Be honest, and if you make a claim, make sure you can support it with evidence.
For example, I recently wanted to go on a detox myself, and was astonished at the crazy statements some companies were making. I found a company called SkinnyMint, which specializes in selling products that help you detox, teas in particular. After reading some SkinnyMint teatox reviews, I was pleased to see that the actual reviews on their official website are backed up by names and pictures proving their results. So as a consumer, this creates trust. I think as long as these reviews are real, this company can make those claims legally.
To keep up with my search for a good detox product, I came across a range of tablets called colon cleansers. This is were things got a little weird. Many of these companies selling colon cleansers make astonishing statements which I personally did not believe. This creates a real danger legally for the business. But it also is unethical as it misleads people. I finally found a review site which listed the best colon cleanser, and no false promised were made here.
I won’t be giving you specific websites or products which I found that I think were making false promises. The above are just blogs which point to different products, and these websites are protected by freedom of speech. So they can get away with lots more, even though they are not actually making false claims, which might be an issue if they were actually selling their own product.
So to conclude, with a big and valuable market such as the diet pill industry, there will always be companies who are crossing a line in their efforts to attract new customers. As a consumer, you should ensure you’re researching these products before trying them, and whenever in doubt seek medical advice when taking any medication to lose weight. From a legal point of view, don’t make false promises!